I’ve just come across these beautiful pieces of typography for some Mr Kipling advertisements. I love how they mimic the creaminess of icing, and their general realism. The curvaceous shape of the letters look so friendly and appealing, and this type make you want the cake without having to show an image of it! Really nice approachable colours used too, which happen to really remind me of Easter.
Another thing I like about the Mr Kipling brand, is their clever use of social media marketing, in the form of the facebook page ‘Mrs Kipling.’
What I like most about this is the tone of the status updates they create, with it being ‘Mrs Kipling’, everything is written in a really informal, nice way, and she sounds like such a proud wife, referring to him as her ‘Mr K’…
This definitely gets a good reaction, and encourages people to talk on their page about their cakes, like a forum.
Unfortunately I’m not a cakey person whatsoever. But these statuses always make me smile!
I think It’s a great way of adding a sense of familiarity and friendliness to a well known brand, and by making them very contactable is a very good way of advertising their new lines/ name dropping their existing lines and generally boosting sales.